Senior Business Intelligence and Analytics Leader
I design analytics systems that executives trust.
I design governed Power BI semantic layers, KPI frameworks, and executive analytics that scale across regions and restore trust in metrics.
If you need analytics that reduce noise, improve adoption, and actually drive outcomes, let's talk.
Professional Overview
With over 20 years of experience in Business Intelligence and Analytics, I specialize in transforming fragmented reporting systems into governed, enterprise-scale analytics platforms that leaders trust.
My expertise spans the complete BI lifecycle—from semantic layer architecture and KPI standardization to executive dashboard design and performance optimization. I've delivered enterprise solutions across 4 global regions, helping organizations reduce report duplication, improve adoption, and build high-trust reporting foundations.
I bring deep technical proficiency in Power BI, Microsoft Fabric, DAX, and SQL, combined with strategic leadership in BI governance and analytics transformation. My approach focuses on translating business strategy into scalable analytics architectures that drive measurable outcomes.
Selected Impact Snapshot
Situation
Leadership teams were relying on fragmented dashboards, inconsistent KPIs, and manually compiled reports—slowing decision-making and reducing trust in analytics.
What I Delivered
- Designed governed semantic models and standardized KPI frameworks
- Built executive and operational dashboards aligned to decision needs
- Automated recurring reporting and optimized performance at the model level
Measurable Impact
- 40% reduction in report duplication
- 40–50% reduction in manual reporting effort
- 30% improvement in dashboard performance
- 95%+ data accuracy across enterprise reporting
- Reporting cycles reduced from days to minutes
This snapshot represents the typical approach and outcomes of my BI and analytics engagements.
Education
MBA in Information Technology
Virtual University
BS in Computer Science
Bahria University
Certifications
Microsoft Certified: Fabric Analytics Engineer Associate
Microsoft Certified: Power BI Data Analyst
Business Analytics Certification (Professional Training using Excel, SQL, Tableau)